The Ball Grid
Privacy Policy
Last updated: 8 June 2026
This Privacy Notice for William Ingham (doing business as The Ball Grid) ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you:
- Visit our website at https://theballgrid.com or any website of ours that links to this Privacy Notice
- Use The Ball Grid — a free daily Premier League football trivia game where players identify footballers based on intersecting criteria
- Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@theballgrid.com.
Summary of Key Points
What personal information do we process? We may process personal information depending on how you interact with us, the choices you make, and the features you use.
Do we process sensitive personal information? No.
Do we collect any information from third parties? No.
How do we process your information? To provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
How do we keep your information safe? We have organisational and technical processes in place, but no transmission over the internet can be guaranteed 100% secure.
Table of Contents
- What information do we collect?
- How do we process your information?
- What legal bases do we rely on?
- When and with whom do we share your personal information?
- What is our stance on third-party websites?
- Do we use cookies and other tracking technologies?
- Is your information transferred internationally?
- How long do we keep your information?
- How do we keep your information safe?
- Do we collect information from minors?
- What are your privacy rights?
- Controls for Do-Not-Track features
- Do United States residents have specific privacy rights?
- Do we make updates to this notice?
- How can you contact us about this notice?
- How can you review, update, or delete your data?
- Gameplay data
- Feedback
1. What Information Do We Collect?
Personal information you disclose to us
We collect personal information that you voluntarily provide when you register on the Services or contact us. This may include:
- Email addresses
- Usernames
- Passwords
- Names
We do not process sensitive information. All personal information you provide must be true, complete, and accurate.
Information automatically collected
We automatically collect certain information when you visit or use the Services, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and information about how and when you use our Services.
We also collect information through cookies. See our Cookie Policy for details.
- Log and Usage Data. IP address, device information, browser type, activity timestamps, pages viewed, and other diagnostic information.
- Location Data. We may collect location data based on your IP address. You can opt out by disabling Location settings on your device.
Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
2. How Do We Process Your Information?
We process your personal information to:
- Facilitate account creation, authentication, and account management
- Deliver and facilitate our Services
- Respond to user enquiries and provide support
- Send administrative information (product updates, policy changes)
- Deliver targeted advertising tailored to your interests
- Protect our Services and prevent fraud
- Identify usage trends to improve our Services
- Save or protect an individual's vital interest
3. What Legal Bases Do We Rely On?
If you are located in the EU or UK, we rely on the following legal bases:
- Consent. You can withdraw consent at any time by contacting us.
- Performance of a Contract. To fulfil our contractual obligations to you.
- Legitimate Interests. For example, to display relevant advertising, analyse usage, and prevent fraud.
- Legal Obligations. To comply with applicable laws.
- Vital Interests. To protect the safety of any person.
If you are located in Canada, we may process your information with your express or implied consent, or in exceptional cases as permitted by law.
4. When and With Whom Do We Share Your Personal Information?
We may share your data with third-party vendors who perform services on our behalf, under written contracts. Categories of third parties include:
- Ad Networks
- Cloud Computing Services
- Data Analytics Services
- Website Hosting Service Providers
- Payment Processors
We may also share information in connection with a business transfer, merger, sale, or acquisition.
5. What Is Our Stance on Third-Party Websites?
The Services may link to third-party websites or contain third-party advertisements. We are not responsible for the content, safety, or privacy practices of those third parties. Any data you provide to third-party sites is not covered by this Privacy Notice.
6. Do We Use Cookies and Other Tracking Technologies?
Yes. We use cookies and similar technologies to maintain security, fix bugs, save preferences, and assist with basic site functions. We also permit third-party service providers to use tracking technologies for analytics and advertising.
For details on how to refuse certain cookies, see our Cookie Policy.
7. Is Your Information Transferred Internationally?
Your data is stored in the United Kingdom on Amazon Web Services infrastructure in the eu-west-2 (London) region. If you access the Services from outside the UK, your information may be transferred to and processed in the UK.
For transfers from the EEA or UK, we use the European Commission's Standard Contractual Clauses to ensure appropriate safeguards. These can be provided upon request.
8. How Long Do We Keep Your Information?
We keep your personal information for as long as you have an account with us, or as otherwise required by law. When we no longer need your information, we will delete or anonymise it.
Data retention details
- Account data (username, email, password hash, game results) is retained for the lifetime of your account.
- Database backups are created automatically on each deployment. Backups are stored for up to 30 days and then deleted automatically.
- Deleting your account — you can permanently delete your account and all associated data at any time from your account settings page. Deletion is immediate and irreversible; your data will also be purged from backups when those backups age out within the 30-day window.
9. How Do We Keep Your Information Safe?
We have implemented appropriate technical and organisational security measures to protect your personal information. However, no electronic transmission over the internet can be guaranteed 100% secure. You should only access the Services within a secure environment.
10. Do We Collect Information From Minors?
We do not knowingly collect data from or market to children under 18. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of a minor and consent to their use. If you believe we have collected data from a child under 18, please contact us at hello@theballgrid.com.
11. What Are Your Privacy Rights?
Depending on your location, you may have the right to: access your personal information; request correction or erasure; restrict processing; request data portability; and object to processing.
If you are in the EEA or UK and believe we are unlawfully processing your information, you may complain to your local data protection authority. In Switzerland, contact the Federal Data Protection and Information Commissioner.
Withdrawing consent
You may withdraw consent at any time by contacting us. This does not affect the lawfulness of processing carried out before withdrawal.
Account information
To review, change, or delete your account information, please contact us. We may retain certain information to prevent fraud or comply with legal obligations.
For questions about your privacy rights, email hello@theballgrid.com.
12. Controls for Do-Not-Track Features
Most browsers include a Do-Not-Track ('DNT') setting. We do not currently respond to DNT signals as no uniform standard has been finalised. If a standard is adopted, we will update this notice.
13. Do United States Residents Have Specific Privacy Rights?
If you reside in California, Colorado, Connecticut, or other applicable US states, you may have rights to access, correct, or delete your personal information, and to opt out of targeted advertising.
Categories of personal information collected (last 12 months)
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Name, email address, IP address, account name | YES |
| B. California Customer Records | Name, contact information | YES |
| C. Protected classification characteristics | Gender, age, race, national origin | NO |
| D. Commercial information | Transaction history, financial details | NO |
| E. Biometric information | Fingerprints, voiceprints | NO |
| F. Internet/network activity | Browsing history, interactions with our Services | YES |
| G. Geolocation data | Device location | YES |
| H. Audio/sensory information | Images, audio or video recordings | NO |
| I. Professional/employment information | Job title, work history | NO |
| J. Education information | Student records | NO |
| K. Inferences from personal information | Profiles based on preferences | NO |
| L. Sensitive personal information | NO |
We retain categories A and B for as long as you have an account with us. Categories F and G are also retained for the duration of your account.
Your rights (US residents)
- Right to know whether we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies
- Right to request deletion
- Right to obtain a copy of your data
- Right to non-discrimination for exercising your rights
- Right to opt out of targeted advertising, sale of personal data, or profiling
To exercise these rights, email hello@theballgrid.com.
California 'Shine The Light' Law: California residents may request information about personal data disclosed to third parties for direct marketing purposes once per year, free of charge. Submit requests in writing using the contact details below.
14. Do We Make Updates to This Notice?
Yes. We may update this Privacy Notice from time to time. Material changes will be indicated by an updated date at the top of this notice. We encourage you to review it regularly.
15. How Can You Contact Us About This Notice?
If you have questions or comments, email us at hello@theballgrid.com or write to:
William Ingham
United Kingdom
16. How Can You Review, Update, or Delete Your Data?
Based on applicable laws, you may have the right to request access to, correction of, or deletion of your personal information, or to withdraw your consent to its processing. To make a request, email hello@theballgrid.com.
17. Gameplay Data
When you play The Ball Grid, we collect anonymous event data to help us understand how the game is used and to improve the product. This includes events such as page loads, game starts, cell selections, and game completions.
Each event is tied to a session ID — a randomly generated identifier stored in your browser's local storage. This session ID is not linked to any personal information for anonymous users. It persists across visits on the same device so we can understand returning usage patterns, but it does not identify you as an individual.
For registered users, events may additionally be associated with your account ID. This is used solely to analyse gameplay behaviour in aggregate and to improve the product. We do not use this data for advertising profiling or share it with third parties.
18. Feedback
If you submit feedback using the feedback button on the site, we store your message and its category (bug, suggestion, or other) in our database and receive it by email. This allows us to review and act on your input.
If you are logged in when you submit feedback, your submission may be linked to your account ID so we can follow up if needed. If you are not logged in, feedback is stored anonymously.
Feedback data is used solely to improve the product. It is never shared with third parties, used for advertising, or disclosed to anyone outside of The Ball Grid team.